Designing products people actually enjoy starts with a conversation, let’s talk.
Souk Artisan is a mobile marketplace that connects buyers with talented Moroccan artisans, offering handmade and unique products. The platform bridges tradition and modernity, creating opportunities for artisans to thrive in a digital-first world.
The Moroccan artisan industry is rich in heritage but struggles with visibility in a digital era — artisans often lack the tools to reach a global audience, while buyers face difficulties finding authentic handmade products in a convenient way. Souk Artisan was designed to close that gap, creating a seamless connection between the two sides while letting the craft itself remain the focus, not the interface around it.
Souk Artisan had two audiences who never wanted the same app: buyers looking for something real, and artisans new to selling online. The process kept both in view without merging them.
Research looked at two very different needs inside one platform. Several early assumptions didn't survive it. Hover or tap a card to see what replaced them.
The craft has to stay the focus, not the interface around it.
Scroll through what each part of the role covered.
Buyer and artisan flows designed on their own terms, five steps each, converging only where they must: the order.
One shell, four tabs per side. Discover, Product, Orders and Account for buyers; Dashboard, Products, Orders and Shop for artisans.
Removed vocabulary artisans would have to learn first, and kept each artisan screen to one task at a time.
One status both sides read in their own language, from confirmed payment to delivery, feeding the artisan's dashboard.
The result is one app shell with two centres of gravity: browsing for buyers, one task at a time for artisans.
Designing for artisans new to selling online taught me to cut vocabulary before features. If a step needed explaining, it needed redesigning.
